AI赋能营销能力跃迁：从基础到互联的完整路径解析

论文信息英文标题：AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues作者：K.T. Manis（新墨西哥州立大学），Sreedhar Madhavaram（德克萨斯理工大学）发表期刊：Journal of Business Research（Volume 157, 2023, 113485）期