营销 AI 浪潮：赋能还是替代？管理者的破局之道

作者：Gioia Volkmar, Peter M. Fischer, Sven Reinecke 期刊：Journal of Business Research(2022, Volume 149, pp. 599–614) 分区：SSCI 一区（ABS 3 星，商业领域顶级期刊） 英文标题：Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in market